• Advertisements draw our attention to various products, describing them positively so that we become interested in buying them.
• Building Brands and Brand Values:
(i) Advertising is all about building brands. At a very basic level, branding means stamping a product with a particular name of sign.
(ii) For example, there are many soaps but every company will have to give the soap a different name. by doing this, they create another brand of soap.
(iii) Through advertisements, the company uses visuals and images to create a brand value for their product such that the products may create and impression in customer’s mind.
• Brand Values and Social Works:
(i) Advertisements play an important role n social and cultural life.
(ii) Branded products are costly but companies link them to style, design, etc. such that people tend to buy them.
(iii) Advertisements appeal to personal emotion of people which induce people to buy the products.

• How does an Advertisement Get Made:
(i) Advertising plays an important role in making a brand name.
(ii) Advertising is normally made by advertising agencies which help in devising a marketing strategy.
(iii) Campaigning is done carefully by the companies to promote their products.
• Advertising and Democracy:
(i) Advertising a product costs a lot of money.
(ii) It makes us believe that things that are packaged and have a brand name are far better than things that do not come in packets.
(iii) Democracy is based on equality. As citizens of a democratic country, people should understand that they can take a better decision about whether they wish to buy a
product or not.