Career After 12th in Digital Marketing

Career After 12th in Digital Marketing
eKal Academy Blog December 20, 2023 No Comments

Career After 12th in Digital Marketing


Entering the professional world straight after high school can be filled with joy and fear. Amidst the swiftly evolving digital sphere, a journey into the realm of digital marketing emerges as an enticing and ever-evolving pathway.

Digital marketing constitutes the finesse of endorsing and vending products or services via social media platforms, search engines, emails, and websites.

For students eyeing a career in digital marketing after 12th, think of it as the playground where creativity meets strategy. It entails delving into the psyche of your audience, deciphering their nuances, and utilizing this insight to craft captivating content and immersive encounters that resonate deeply.

This blog aims to explore the dynamic landscape of digital marketing careers for those who graduated from 12th grade. From unraveling the intricacies of this booming industry to outlining the pathways, skills, and opportunities that pave the way to success, we’ll equip you with the insights needed to chart your course effectively.

Table of Contents –


What is Digital Marketing?

What does Digital Marketer do?

Education required for Digital Marketing

●      Bachelor’s degree

●      Specialized courses

●      Master’s degree

Courses available in Digital Marketing

Top Colleges to Study Digital Marketing

●      Options in India for Undergraduation

●      Overseas Options for Undergraduation

●      Options in India for Postgraduation

●      Overseas Options for Postgraduation

Key Skills Required in Digital Marketing

●      Functional skills

●      Soft skills

Scope of Digital Marketing

Specializations in Digital Marketing


What is Digital Marketing?

Digital marketing uses electronic devices to communicate promotional messages and track their impact throughout the customer journey. This form of marketing involves various formats like online video, display ads, search engine marketing, paid social ads, and social media posts on computers, phones, tablets, and similar devices. Often contrasted with traditional marketing, which includes magazine ads, billboards, and direct mail, digital marketing excludes television, typically considered part of traditional advertising methods.

What does Digital Marketer do?

Diving into the world of digital marketing can be an exciting journey! As a digital marketer, you’ll wear many hats and play a pivotal role in promoting products or services using various online channels. Here’s a breakdown of your responsibilities:

Strategy Development:

Crafting comprehensive digital marketing strategies tailored to the target audience, outlining goals, channels, and tactics to achieve them.

Content Creation:

Generating engaging content for different platforms like social media, websites, blogs, and emails to attract and retain audiences.

Search Engine Optimization (SEO):

Optimizing website content to rank higher in search engine results.

Pay-Per-Click Advertising:

Managing paid advertising campaigns on platforms like Google Ads, Bing Ads, or social media to drive traffic and conversions.

Social Media Management:

Building and maintaining a strong presence on social media platforms by creating and curating content, engaging with the audience, and analyzing performance metrics.

Email Marketing:

Designing and executing email campaigns to nurture leads, promote products, and maintain customer relationships.

Education required to become a Digital Marketer

Bachelor’s Degree:

Numerous digital marketers embark on their journey by pursuing a bachelor’s degree in disciplines such as marketing, advertising, communications, business administration, or fields intertwined with these domains. These educational avenues furnish a bedrock comprehension of fundamental marketing ideologies, consumer psychology, advertising tactics, and the intricacies of conducting market analyses.

Specialized Courses:

Enrolling in specialized courses or certifications specifically focused on digital marketing can be immensely beneficial. Educational institutions, online platforms for learning, and entities such as Google, HubSpot, and Facebook extend courses encompassing SEO, social media promotion, content strategies, email marketing, PPC advertising, analytics, and a spectrum of additional subjects.

MBA or Master’s Degree:

Pursuing a Master of Business Administration (MBA) with a concentration in marketing or a Master’s degree in Digital Marketing can offer advanced knowledge and strategic insights into the field. These programs often delve deeper into marketing analytics, consumer behavior, advanced digital strategies, and leadership skills.

Courses available in Digital Marketing

Crafting a career as a digital marketer necessitates a fusion of structured learning, practical engagement, and an ongoing commitment to staying abreast of the field’s perpetual evolution. Here are the potential academic routes to explore for both undergraduate and postgraduate pursuits in digital marketing:

Undergraduate Courses:

Bachelor’s in Marketing or Business Administration:

Pursuing a degree in marketing or business administration provides a solid foundation in fundamental marketing principles, consumer behavior, market research, and strategic planning.

Bachelor’s in Communication or Journalism:

Programs in communication or journalism often cover aspects of content creation, storytelling, and media.

Bachelor’s in Digital Marketing or Marketing Communications:

Some universities offer specialized programs focused explicitly on digital marketing. These programs cover topics like SEO, SEM, social media marketing, email marketing, web analytics, and digital strategy.

Postgraduate Courses:

Master’s in Marketing with Digital Marketing Specialization:

A graduate-level program in marketing focusing on digital strategies delves deeply into intricate digital marketing methodologies, cutting-edge analytics, and the unfolding patterns of the industry’s forefront.

MBA in Digital Marketing:

Pursuing an MBA with a concentration in digital marketing offers a broader perspective, combining business management skills with a specialized focus on digital marketing strategies.

Master’s in Digital Marketing:

Some institutions offer dedicated master’s programs, specifically in digital marketing. These programs dive deep into various digital marketing channels, tools, analytics, and strategies, aiming to produce professionals highly skilled in the digital landscape.

Top Colleges to Study Digital Marketing

Options in India for Undergraduation:

  • IIM Ahmedabad
  • IIM Banglore
  • IIM Lucknow
  • XLRI Jamshedpur
  • ISB Hyderabad
  • NIFT Kolkata
  • AIMA New Delhi

Overseas Options for Undergraduation:

  • Columbia University
  • Marconi International University
  • The University of Northampton
  • The University of Liverpool
  • Fanshawe College
  • University Canada West
  • Macquarie University
  • La Trobe University
  • University of Technology Sydney

Options in India for Postgraduation:

  • ITM Business School
  • IIKM Chennai
  • JLU Bhopal
  • Manipal University
  • SDMI
  • SCDL

Overseas Options for Postgraduation:

  • Nottingham Trent University
  • Webster University
  • University of South Wales
  • University of Sunderland
  • York University
  • Temple University
  • NYU Stern School of Business

Key Skills Required in Digital Marketing

Digital marketing requires a blend of functional and soft skills to excel in the dynamic landscape of online promotion and engagement.

Functional Skills:

Analytics and Data Interpretation:

Understanding analytics tools (Google Analytics, Adobe Analytics) to track, analyze, and interpret data for decision-making. Being able to derive insights from data is crucial for optimizing campaigns.

SEO (Search Engine Optimization):

Knowledge of optimizing content for search engines, including keyword research, on-page and off-page SEO, technical SEO, and understanding search engine algorithms.

PPC (Pay-Per-Click) Advertising:

Proficiency in running paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc. Understanding bidding strategies, keyword targeting, and ad optimization is vital.

Content Marketing:

Ability to create and distribute valuable, relevant content across various platforms. This includes writing an engaging copy, creating visuals, and understanding content strategy.

Social Media Marketing:

Expertise in leveraging social media platforms for marketing purposes, including content creation, community management, and understanding social media algorithms.

Soft Skills:


Generating innovative ideas for campaigns, content, and strategies to stand out in the crowded digital space.


The digital landscape changes rapidly, so being adaptable and open to learning new trends, tools, and techniques is crucial.

Analytical Thinking:

The ability to analyze data, derive meaningful insights, and make data-driven decisions is highly valuable.

Communication Skills:

Effective communication is vital in conveying brand messages, engaging with audiences, and collaborating within teams.


Being able to identify issues and strategize solutions, whether it’s optimizing campaigns or addressing customer concerns.

Scope of Digital Marketing


Rapid Growth:

India has experienced a remarkable upswing in internet adoption, particularly propelled by the widespread availability of smartphones and cost-effective data packages. This surge has transformed digital marketing into a foundational element within business blueprints across a spectrum of sectors, encompassing retail, e-commerce, finance, healthcare, and education.

E-commerce Boom:

India’s surging e-commerce sector has unlocked expansive avenues for digital marketers. Firms are harnessing the power of digital marketing methodologies such as SEO, strategic social media outreach, and innovative partnerships with influencers to amplify their digital footprint and visibility.

Mobile-First Approach:

With a significant population accessing the internet primarily through mobile devices, the focus has shifted to mobile marketing strategies. Mobile apps, optimized websites, and location-based marketing are gaining prominence, catering to the mobile-savvy Indian audience.


Maturing Markets:

In nations such as the USA, UK, Canada, and Australia, digital marketing stands as a firmly established and fiercely competitive arena. Companies here prioritize pioneering strategies to maintain an edge within the ever-evolving digital terrain.

Emphasis on Data and Analytics:

Overseas markets prioritize data-driven decision-making, leading to a high demand for professionals skilled in analytics and interpreting consumer insights. Marketing automation and CRM systems play a crucial role in managing customer relationships and driving effective campaigns.

Advanced Advertising Techniques:

Techniques like programmatic advertising, native advertising, and influencer marketing are extensively used to target specific audiences and achieve better ROI. Video marketing and interactive content are increasingly popular in engaging global audiences.

Pay scale in Digital Marketing

The pay scale in the digital marketing domain depends on various factors.


  • Interns and Executives can earn up to ₹35,000 per month.
  • Managers can cash in between ₹6 lakhs to ₹15 lakhs per annum.


  • In senior-level positions like the Director of the department, the salary can go up to ₹40 lakhs per annum or more.


  • Associates in a foreign company can earn up to $60,000 per year.
  • Managers can earn up to $100,000 per year.
  • In senior-level positions like the Director of the department, the salary can go up to $200,000 per year.

Specialization in Digital Marketing

Mastering the intricacies of digital marketing delves into developing and understanding strategies, tools, and tactics tailored to amplify the visibility of products, services, or brands within online platforms. In an era where the digital realm holds paramount importance in business, cultivating proficiency stands as an indispensable asset for exceptional growth within today’s fiercely competitive marketplace.


  • What skills are essential to succeed in digital marketing?

Digital marketing requires a blend of creativity and analytical skills. Proficiency in social media platforms, content creation, and data analysis is crucial.

  • Is there a specific educational background required to become a digital marketer?

No specific degree is mandatory. However, courses or certifications in digital marketing, communications, business, or even technology-related fields can be beneficial.

  • What job roles can I expect in this industry?

The digital marketing field offers various roles, such as social media manager, content creator/writer, SEO specialist, PPC analyst, and more.

  • How can I gain practical experience in this while studying?

There are numerous ways to gain practical experience while pursuing your studies. One effective method is through internships, as they offer real-world exposure within your field of interest. Another option is taking on freelance projects, which can allow you to apply your knowledge in practical scenarios while also building a portfolio.

  • What are the current trends shaping the digital marketing industry?

Stay updated on trends like AI-driven marketing, personalized marketing strategies, voice search optimization, video content dominance, and the increasing focus on sustainability and ethical marketing.

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